The complete idiot's guide to marketing

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Publisher:
Alpha Books,
Pub. Date:
[2003]
Edition:
2nd ed.
Language:
English
Description
In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing , author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business - and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
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Grouped Work IDf6570889-d703-5e0c-9230-c8f2d53fabad
Grouping Titlecomplete idiot s guide to marketing
Grouping Authorwhite sarah
Grouping Categorybook
Last Grouping Update2019-01-01 01:10:20AM
Last Indexed2019-11-15 03:19:43AM

Solr Details

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authorWhite, Sarah (Sarah E.)
author2-roleWhite, SarahComplete idiot's guide to marketing basics.
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record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b24629765BookBooks2nd ed.EnglishAlpha Books, [2003]xxi, 440 pages : illustrations ; 23 cm.
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ils:.b24629765.i41625717On ShelfOn Shelffalsetruetruefalsefalsetrue2, 136, 137, 138, 139, 140
subject_facetMarketing
title_displayThe complete idiot's guide to marketing
title_fullThe complete idiot's guide to marketing / by Sarah White
title_shortThe complete idiot's guide to marketing
topic_facetMarketing
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